Instagram has revolutionized the way we portray ourselves and consume content. With the advent of ‘ins’ culture, influencers have become a driving force in shaping trends and influencing consumer behavior. From fashion to fitness and travel, ‘ins’ culture has successfully fostered a sense of aspiration and desire among its followers. Influencers have built enormous followings, often showcasing an idealized lifestyle. However, this ascendency of ‘ins’ culture raises questions about the authenticity and the impact of social media on mental health. Nonetheless, its undeniable influence on society cannot be overlooked. With the ever-evolving nature of ‘ins’ culture, it will be intriguing to see how this phenomenon continues to shape our lives.#24#