In today’s digital age, social media has given birth to a new form of online culture known as ‘ins’ culture. Short for ‘inspiration,’ this trend sees millions of individuals seeking motivation and guidance from online platforms such as Instagram and Pinterest. People are drawn to these platforms, as they are flooded with carefully curated content that inspires and uplifts. Influencers play a significant role in shaping this culture, as their posts and stories are often laced with motivational quotes, empowering messaging, and aesthetically pleasing visuals. However, while ‘ins’ culture can be a source of empowerment and creativity, it also raises concerns about authenticity and the impact of constant comparison on mental well-being. As the trend continues to gain popularity, society needs to strike a balance between seeking inspiration and practicing self-care.#24#